During this 8-part divisional series, I utilize the ADP from the RedZone 96 league startup drafts to determine 2 guys, I am buying, 2 I’m selling, and my flyer off each team.  Buying and selling have nothing to do with my opinion of the player and everything to do with my perceived value of the player vs. ADP.
Part 8: NFC West

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NASHVILLE, TN – DECEMBER 24: Quarterback Jared Goff #16 of the Los Angeles Rams passes during a NFL game against the Tennessee Titans at Nissan Stadium on December 24, 2017 in Nashville, Tennessee. (Photo by Ronald C. Modra/Sports Imagery/Getty Images)

Los Angeles Rams

Two players, I am buying;

Jared Goff – Overall ADP 106 QB 8

Goff had a breakout season last year, his first under offensive guru Sean McVay.  The Rams have been busy adding talent on both sides of the ball this offseason.  The Rams let Sammy Watkins walk and replaced him with Brandon Cooks.  I am not the biggest Cooks fan; however, I feel with a full offseason with the Rams Cooks be an upgrade on Watkins and Goff will benefit. With the weapons Goff has at his disposal combined with the brilliance of McVay, I feel Goff has top 5 QB upside.  I am buying at this ADP.

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Robert Woods – Overall ADP 69 WR 32

Robert Woods along with Jared Goff had a breakout season last year.  Slowed by injury in week 11, Woods still managed to put up a career-high with 781 yards and tied his career high with 5 touchdowns in 12 games.  Woods has WR2 upside and as a result, I am buying.
Two players, I am selling;

Brandin Cooks – Overall ADP 29 WR 15

Brandin Cooks has gone over 1000 yards and 7 touchdowns in three straight seasons.  Now in Los Angeles, Cooks will look to make it 4 straight.  Brandin Cooks is a top-tier talent in the NFL, and I would like to have him on my dynasty roster.  I am not buying Cooks at this ADP, as I feel that Woods, Cooper Kupp, Tyler Higbee, and Todd Gurley will have too much of a share of this offense.  If I could get Cooks later in the second round I would have a different opinion.

Cooper Kupp – Overall ADP 55 WR 24

Cooper Kupp finished his rookie season with 62 catches, 869 yards, and 5 touchdowns.  Kupp looks to be a player that will be a vital member of the Rams attack for years to come.  I have a hard time buying Kupp as a WR2, for the same reason I am not that high on Brandon Cooks.  The number of weapons Goff has will temper the achievements of the individual parts.
Take the Flyer;

Tyler Higbee – Overall ADP 328 TE 46

I see 2018 as a breakout year for Higbee, and this season he will solidify his spot as the TE1 on the Rams.  The 6’6 225lb. product of Western Kentucky has shown his ability to get open over the middle and gain some yards.  Higbee increased his yards/game to 18.4 from 5.3 in 2016.  Look for Higbee to be in the low TE2 high TE3 conversation as a floor for years to come.

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SEATTLE, WA – SEPTEMBER 17: Running back C.J. Prosise #22 of the Seattle Seahawks escapes linebacker NaVorro Bowman #53 of the San Francisco 49ers in the first quarter of the game at CenturyLink Field on September 17, 2017 in Seattle, Washington. (Photo by Stephen Brashear/Getty Images)

Seattle Seahawks

Two players, I am buying;

Tyler Lockett – Overall ADP 171 WR 75

The biggest benefactor of the offseason departures of Jimmy Graham and Paul Richardson will be Tyler Lockett.  Lockett has been a consistent 40-50 catch guy with 550+ yards in his first three seasons in Seattle.  Lockett is bound to see an increase in targets, and as a result, I feel he is a steal at this ADP.

Chris Carson – Overall ADP 166 RB 54

Chris Carson looked good in the 4 games he played prior to his season-ending injury.  Carson is clearly no longer the lead back in Seattle with the selection of Rashaad Penny.  Carson still holds some value in my opinion higher than an RB5/6.
Two players, I am selling;

C.J. Prosise Overall ADP 239 RB 78

I’m a fan of Prosise and his talent.  I am not a fan of his inability to remain healthy and stay on the field.  Prosise may struggle to make the 53-man Seahawks roster in 2018.  I can no longer buy into him at any value.

Nick Vannett – Overall ADP 247 TE 34

With the departure of Jimmy Graham, Nick Vannett becomes the TE1 in Seattle.  During Vannett’s 24 game career he has totaled 15 catches, 156 yards, and 1 touchdown.  I can’t buy into that at this stage of the draft.  I would prefer to grab Ed Dickson at his ADP of 362 TE51.
Take the Flyer;

Brandon Marshall – Overall ADP 338 WR 145

This one is a definite flyer.  It’s possible Marshall fails to make the Seahawks opening roster.  It’s also possible that he does and is a relevant RedZone target this season.  Either way at this stage of the draft it’s certainly worth a shot.

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PHILADELPHIA, PA – OCTOBER 08: J.J. Nelson #14 of the Arizona Cardinals catches a pass against Patrick Robinson #21 of the Philadelphia Eagles in the third quarter at Lincoln Financial Field on October 8, 2017 in Philadelphia, Pennsylvania. The Eagles defeated the Cardinals 34-7. (Photo by Mitchell Leff/Getty Images)

Arizona Cardinals

Two players, I am buying;

Ricky Seals-Jones – Overall ADP 178 TE 23

To be honest there isn’t a whole lot to get excited about when it comes to the passing game in Arizona.  The Cardinals recently came out and announced that Ricky Seals-Jones will be more involved in the offense in 2018.  This makes sense as there are not a lot of other options.  If Sam Bradford is the starting QB, RSJ will see plenty of short quick targets.  Regardless of the QB, I will buy RSJ at this ADP.  I feel his opportunity this season gives him top 15 TE upside.

Christian Kirk – Overall ADP 79 WR 36

Christian Kirk, selected by the Arizona Cardinals with the 47th overall pick in the 2018 draft.  Kirk has the talent to have been selected earlier but likely slid due to his off-field baggage.  It now appears that Kirk could open the season as the Cardinals’ number 2 WR.  He will get plenty of opportunities and paired with Josh Rosen in the coming years I feel this is a good value.
Two players, I am selling;

Sam Bradford – Overall 324 QB 40

I simply cannot buy into Sam Bradford being healthy enough to bring a return at this ADP.  Bradford has not played a full 16 game season since 2012 (the only of his career).  It’s likely that Josh Rosen is the starting QB in Arizona by the end of the pre-season.  Bradford is a hard sell for me.

J.J. Nelson – Overall ADP 305 WR 130

J.J Nelson is a WR that I just keep waiting on to break out and take the next step.  I am now at the point of giving up on him.  Nelson has blazing speed but fails to turn that into any consistent productivity.  In a great situation last season due to injuries in the offense, Nelson disappointed with a 29 catch, 508-yard, 2 touchdown season.  He is likely to get passed by Christian Kirk, Chad Williams, and Brice Butler this season.
Take the Flyer;

Brice Butler – Overall ADP 301 WR 128

Cardinals signed WR Brice Butler, formerly of the Cowboys, to a two-year contract this offseason.
Butler has size (6’3/220) with deep speed (4.37 forty) and averaged 17.3 yards per catch the last two seasons with the Cowboys.  I have no idea why Butler was not used more in Dallas.  Butler should be given a chance to be the Cardinals WR2/3 this year. 

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HOUSTON, TX – DECEMBER 10: Marquise Goodwin #11 of the San Francisco 49ers makes a catch between Johnathan Joseph #24 of the Houston Texans and Marcus Gilchrist #21 at NRG Stadium on December 10, 2017 in Houston, Texas. (Photo by Bob Levey/Getty Images)

San Francisco 49ers

Two Players, I am buying;

Marquise Goodwin – Overall ADP 97 WR 44

Goodwin put up career numbers with the 49ers last season.  Funny what getting out of the WR graveyard in Buffalo will do for a guy.  Goodwin posted 56/962/2 in 2017.  Add into the mix a full season with Jimmy Garoppolo as his QB and Goodwin has top 24 WR capabilities.  At 27 years of age, the price will likely never be lower than it is now.  Buy with confidence.

Pierre Garcon – Overall ADP 128 WR 58

Pierre Garcon had a very nice season going last year until a neck injury ended his season.  In 8 games Garcon put up 40/500/0 line.  I see Garcon pairing very nicely with Jimmy Garoppolo and Marquise Goodwin in 2018.  At 31 years of age, there is some risk of additional injury and simply just running out of gas.  With that said, I am still buying at this value.
Two players, I am selling;

Matt Breida – Overall ADP 162 RB 53

Brieda had a nice rookie season playing behind Carlos Hyde.  His season really started to take off when Jimmy G, was slotted in as the starting QB.  I do believe that Brieda will have some opportunity in San Francisco this season but I would anticipate that Joe Williams will push for his share of touches as well.  I will be selling Matt Brieda at this ADP.

Dante Pettis – Overall ADP 145 WR 64

The 49ers traded up to grab Dante Pettis in the second round of the 2018 draft.  Early indications are that the Niners have been trying him out at all three wide receiver spots.  It is not clear how big an offensive role Pettis will have right out of the gate, and he might be the most relevant as a kick returner in his rookie season.  I see better value in the Niners offense and as a result, I will sell at WR64. 
Take the Flyer;

Trent Taylor – Overall ADP 217 WR 91

Taylor the 24-year-old slot receiver looked good in spurts last season.  With a year under his belt and a full offseason working with Garoppolo, I believe that he will improve on the 43/430/2 line from a year ago.  His value here is worth a shot.

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